Competitors Best Techniques Revealed

Competitors Best Techniques Revealed.
In the current report I would like to concentrate on such an interesting moment as market research, as it allows building business in the web on the solid ground and make corrections during its development that are based only on topical and timely data.

We will try to analyze the western market of online forex, understand the means of bringing traffic, what are type and regional sources of this traffic, in other words — we’ll try to get an insight into marketing strategies of marketers leading in the current niche.

The reason why we’ve chosen the western segment of market is that Ru-net does not possess enough quality tools for such researches at the moment.

Ok then, let’s start.

First of all, we should specify the purposes of our research, in other words – what information we would like to gather? Most often it’s the following data:

   1. What projects are most successful in the current niche? What do they present?
   2. What value and quality of traffic do they approximately attract?
   3. What means are used to bring visitors?
          * Type-in (direct typing in the address line, selecting from bookmarks, etc.)
                o What range of type-in traffic does the project attract?
          * Referrers
                o What range of traffic does the project bring from referral sites?
                o Which projects bring most traffic to the analyzed project?
          * SEO (Search engine optimization)
                o What queries is the site ranked for?
                o What properties do these queries possess?
                o What methods are used in promotion?
                o What other projects are relied to the analyzed project, are they used to promote the analyzed project?
                o What company promotes current site?
          * PPC (Pay-per-Click)
                o Is PPC used in promotion?
                o What systems of PPC are used, what keywords are used to promote the site in the blocks of paid ads?
                o What texts are used in ads?
                o Are separate landing pages specially designed, what are their features?
          * Email marketing (advertising by means of email)
                o Is email used as advertising channel? What is its role in project’s marketing?
                o What features does email distribution possess? Do they track visits from electronic letters?
          * Affiliate marketing
                o Does the project have its own affiliate program? What is number of its affiliates?
                o What opinions about affiliate program are represented in the web? Is there any data about affiliates gainings?
                o Does the project participate in CPA networks?

Competitor Identification

In most cases, to determine your competitors it’s enough to make several searches in Google by the most serious keywords in current niche, check this data by means of SemRush service (www.semrush.com), and also to look through the corresponding sections of DMOZ, Yahoo! catalogue, and Business.com.

http://www.searchenginejournal.com/

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